After several years of growth, Susan Bradley’s shoe company experienced a sudden downturn in sales. It felt like things simply weren’t working like they used to. And when she learned that her 77-year-old mother now did all of her Christmas shopping online, Susan knew she needed to make a big change. 

She spent the next year growing her Facebook presence and building up her email list to 18,000 subscribers. Now, at The Social Sales Girls, Susan uses what she learned growing her business to teach her fellow e-commerce store owners how to get more traffic and sell more of their beautiful products.

Today, Susan joins the podcast to share the story of how she came to share her knowledge of the art of social media with other business owners, the incredible success her students are having, and the lasting power of building a great community.

Key Takeaways

  • How mastering email lists, Facebook, and Shopify helped Susan make a critical pivot and save her shoe business.
  • Why Susan’s first membership felt like a hot mess – and how she jump-started her business when she relaunched six months later.
  • Why Susan has experienced 96% member retention – and the incredible results her students are getting.
  • Susan’s advice for anyone thinking about taking the leap into running a membership business.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “Your results aren’t what happened to you, your results are what you create and you are in control of your results.” – Susan Bradley

Episode Resources


Read The Transcript


To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

Social media & sharing icons powered by UltimatelySocial