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Shelli Varela

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Rachel Davis grew up playing the piano, writing songs, and loving music, but was steered away from pursuing a career in it. She spent 20 years in corporate sales, advertising, and online marketing to great success, but found herself anxious and unhappy in her work. She walked away from the corporate world to teach music classes that went beyond the noisy offerings full of exhausted parents she took her young children to. However, she soon…

Candace D’Agnolo left her corporate job at a big ad agency and spent over 15 years running brick-and-mortar businesses, including a pet supply store and a doggy daycare. She launched her own pet spas, and by the age of 28 had three retail locations in Chicago and 30 employees. However, she also had a massive amount of bank debt and SBA loans, and her husband wanted to take a job in New York.  Now, at…

Strengths coach Lindell Pereira started her own consultancy but found that she had created a job more than she had achieved freedom. She wanted to create a membership to scale her reach and serve people at a greater level. Meanwhile, she grew a dedicated following on an Instagram account she created to keep herself accountable as she worked to lose weight. Now, at Fast Mama, Lindell helps women between the ages of 35 and 55…

While backpacking around Australia, Ginny Gane discovered the law of attraction. She discovered the vibrational components of life and human interaction, and as her life became easier, she found others calling her their law of attraction coach. Now, at LOA Skills Camp, Ginny helps her students truly leverage the law of attraction in their lives and live their dreams. She’s built a unique funnel that gives people the fundamentals to manifest everything they want in…

Tasha Cochran had no idea how she was going to afford college, so she joined the US Marine Corps. She became a mother as a teenager, and, while serving as a full-time Marine, took night classes at a community college, then attended Yale Law School. She got a great job, but also found herself posting YouTube videos about hair and personal finance, which led her to realize that she needed to sell products and services…

 After Lindsay Mustain’s father was laid off from his job after 25 years, his family lost everything. His suffering and his experiences being told time and time again that he was overqualified led Lindsay to a career in recruiting to help people. Her gift for connection, finding talent, and highlighting it led her to work for 25 Fortune 100 companies and ultimately to becoming Amazon’s most visible employee on LinkedIn. When her time at Amazon…

Beeta Hashempour was on track to study law, but a trip to France to visit a friend changed her life. As her French food blog grew, she discovered Francophiles all over the world who read her writing, loved her photography, and wanted a deeper connection with the French lifestyle. Now, at Everyday France, she provides her members with recipes, ideas, and a sense of community. They embrace their love of France and French living through…

Zayna Rose studied neuropsychology, but decided not to become a therapist. Instead, she built her career helping people with self-presentation. She empowers her clients to build businesses connected to their personalities, improve their interpersonal communication, and find their charm. Now, at Profit In Style, Zayna provides members with accelerated personal branding, public image development, and styling. She helps people attract ideal clients, find collaborators, and create opportunities so that they can be perceived as leading,…

At 19, J. Nichole Smith adopted a Great Dane and soon found herself knee deep in the world of pet photography. After a trademark licensing agreement left her with over $50,000 in debt and the brand she partnered with never delivered, she moved into the world of retail. She opened physical brands in Los Angeles and London, but soon discovered that her dream businesses didn’t make her happy. Now, at Working with Dog, she helps…

In college, artist Justin DeMers had an “aha” moment that unlocked his creativity. That breakthrough allowed him to help large networks, companies, and brands find the extraordinary in the ordinary and produce powerful human interest videos.   Now, at Live Lab, Justin helps entrepreneurs cut through the noise, eliminate distractions, and create powerful live videos to empower their brands and forge meaningful connections. Within that membership is a smaller membership, called Seen and Heard, where…

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