After her son was born, Sarah Masci realized she didn’t want to continue her job in energy management if it meant having to sacrifice time with her family. She made it her mission to find a sustainable way to work from home, and eventually realized a passion for creating brands, bringing them to life, and sharing them with the world. However, as her family grew, she hit a breaking point, and it was clear that something had to change. Now, at Bracken House Branding, Sarah teaches her clients how to create a personal brand of their own… the simple way. Instead of relying on one-on-one consulting and courses, she uses the membership model to achieve her ideal work/life balance, while still providing a highly personalized service. Today, Sarah joins the podcast to share the story of how she built (and rebuilt) her business, got her free time back, and found true power in taking decisive action and getting started.

Key Takeaways

  • How Sarah broke the cycle of boredom and found a business that ignites her passion all the time.
  • What Sarah learned on a business retreat that gave her the power to scale her business – and why she immediately gravitated to the membership model.
  • Why you don’t need a course to launch a membership site.
  • Find out what Sarah does on her two-day intensive workshops.
  • How Sarah continues to provide ongoing, personalized support within her business, without cannibalizing her revenue.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • I just knew that I couldn’t do what I was doing anymore. I had reached a breaking point. It had now been four years since that first ‘What do I do? How do I get out of this trading time for dollars?’ I was just stuck for years.– Sarah Masci
  • “I think for me, the biggest thing was knowing that it didn’t need to be all done at once. I just knew that all I had to do was take those first steps.” – Sarah Masci

Episode Resources


Read The Transcript   To learn more and get access to all episodes, visit our podcast page!
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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