Candace D’Agnolo left her corporate job at a big ad agency and spent over 15 years running brick-and-mortar businesses, including a pet supply store and a doggy daycare. She launched her own pet spas, and by the age of 28 had three retail locations in Chicago and 30 employees. However, she also had a massive amount of bank debt and SBA loans, and her husband wanted to take a job in New York. 

Now, at Pet Boss Club, Candace provides business coaching and mentorship for entrepreneurs in the pet industry. She helps them build businesses that create thriving communities, impact their local economies, and act as positive change agents in the lives of pets, customers, employees and other small business owners. 

Today, Candace joins the podcast to share the story of her journey to entrepreneurship, how mentorship and coaching changed her life, and how she now passes that gift on to others in her field through a scalable, thriving membership business.

Key Takeaways

  • Why Candace started to feel taken advantage of while running a business she loved for someone else – and how this ultimately inspired her to launch businesses of her own.
  • Why cash flow and personnel issues led Candace to hit bottom and hire the business mentor who changed her life. 
  • What happened when Candace realized that one-on-one coaching wasn’t scalable.
  • Why increasing the price of her membership site helped Candace massively grow her business. 
  • How Candace got to show up and help her members’ businesses survive the COVID-19 pandemic.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “Education without action is just edutainment.” – Candace D’Agnolo

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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