Lifelong gardener Nan Sterman has lived many lives as a scientist, an instructional designer, and a journalist with bylines in Sunset and the Los Angeles Times, among many others. She’s the host of A Growing Passion, a TV show about gardening, an international speaker, and the leader of a Facebook group with tens of thousands of members.

Now, at Nan Sterman’s Garden School, she provides her students with a simple approach to starting seeds – one that anyone can do – to help them enjoy the bounty from their own gardens.

Today, Nan joins the podcast to share her journey to becoming a gardening expert, how her membership serves as a supplement to her existing businesses, and how to start a business that’s all about what you love and creates value for the people you serve.

Key Takeaways

  • How watching her grandfather bite into a juicy, ripe tomato inspired Nan’s lifelong love of gardening.
  • Why Nan felt like a fish out of water at a prestigious East Coast college – and how she found her people in botany class. 
  • Why it’s easier for Nan to have an impact on her audience when she calls herself a garden expert instead of a science teacher.
  • How Nan’s interests converged through journalism, a TV show, and social media groups with explosive organic growth.

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Memorable Quote

  • “I believe it’s possible to save the world through gardening.” – Nan Sterman
  • “Writing a book is like giving birth. It takes longer, it’s more painful, it’s passive.” – Nan Sterman

Episode Resources


Read The Transcript


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Shelli Varela

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