During the Great Recession of 2009, Lisa Bedford’s husband’s construction company went from getting 50-60 client calls a day to zero. To distract herself from her fear of going bankrupt, she started building emergency preparation kits. Soon, she started blogging about prepping and survival from a uniquely female perspective, using her background in education to help others feel empowered and in control even during times of crisis. Now, at Survival Mom Sisterhood, she teaches women vital prepping and survival skills for any situation. Whatever the crisis, they know they’ll have the mindset, gear, and knowledge their families can depend on. Her community has taken on a remarkable life of its own, providing mentorship, master classes, monthly challenges, and expert support. Today, Lisa joins the podcast to share how she cultivated a truly unique niche in a field dominated almost exclusively by men, took the leap from teaching to sales, and how she turned ten years of blog posts and a book released by a major publishing house into a thriving membership business.

Key Takeaways

  • How Lisa used her background in teaching to excel as a blogger.
  • Why Lisa’s #1 skill – talking – made it easy for her to take the leap from a career in education to one that required sales and marketing.
  • How Lisa carved out her niche – and why focusing on women proved to be a massive differentiator in her field.
  • How to avoid becoming overwhelmed when dealing with fear, whether it’s in business or in a survival situation.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

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Memorable Quote

  • When we take positive action, even just one step in a direction of something that we fear, we do gradually gain confidence– Lisa Bedford

Episode Resources


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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