Laurel Chiten was an independent filmmaker who regularly won highly competitive grants, got distribution deals, and had her work shown on national television. However, when she tried to make a movie about homeopathy and couldn’t get a dollar of grant money, she discovered that she had extraordinary skills as a community builder and fundraiser – and found her life moving in a new direction. Now, at Dinner Mates, Laurel gives lonely people the opportunity to come together over dinner. Her members see each other on a regular basis to break bread, make friends, and build community. Today, Laurel joins the podcast to share the story of how she discovered her remarkable talent for marketing, how she built a membership site to solve her own problems, and why this 180-degree pivot from her previous career still utilizes her decades of filmmaking experience.

Key Takeaways

  • How Laurel learned about the power of asking for what you want as she crowdfunded her film about homeopathy.
  • How past job and career experience, no matter what it is, will likely help you as you launch and run a membership site.
  • Why Dinner Mates is more than just a supper club – and offers something more profound than just dinner.
  • How Laurel ran her first event before even knowing her value proposition and achieved a 52% conversion rate.
  • How Laurel has relied on other membership sites in order to help hers succeed.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “If you really want conversion, you get people to drink. That’s my big lesson.” –  Laurel Chiten

Episode Resources


Read The Transcript   To learn more and get access to all episodes, visit our podcast page!
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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