After decades in the startup world, Kathy Ver Eecke decided to write a book about her experiences. She learned everything there was to know about publishing and got an agent almost immediately – and everyone wanted to know how she did it. Now, through her membership site, Pitch to Published, she helps aspiring authors land agents, attract offers from major publishers, and place books on shelves all over the world. Today, Kathy joins the podcast to share why her startup skillset translated so well to the world of publishing, why the membership model proved to be far more effective and holistic than small group or 1-1 coaching, and beginner steps for anyone interested in publishing a book of their own.

Key Takeaways

  • Why writing a book is just like launching any other product or service – and how to apply your experience launching any business when starting out. 
  • How Kathy’s membership site stops her from feeling the weight of 1-1 or small group coaching – and leads to bigger wins for her clients. 
  • How to use case studies and success stories as marketing for your next launch.
  • The first step for anyone looking to get a book deal – and why you’re probably already five steps ahead of the average non-fiction writer. 
  • The rookie mistake Kathy made early on when launching her membership site – and why community will always be more valuable than content. 

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “Instead of trying to affect 5 people at a time at a high price point, why don’t I have an even bigger impact and go with a membership, where I can make the price point really accessible and reach far more people?” – Kathy Ver Eecke

Episode Resources


Read The Transcript
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

Social media & sharing icons powered by UltimatelySocial