In college, artist Justin DeMers had an “aha” moment that unlocked his creativity. That breakthrough allowed him to help large networks, companies, and brands find the extraordinary in the ordinary and produce powerful human interest videos.  

Now, at Live Lab, Justin helps entrepreneurs cut through the noise, eliminate distractions, and create powerful live videos to empower their brands and forge meaningful connections. Within that membership is a smaller membership, called Seen and Heard, where he helps people in all industries leverage what he calls “relatable video” throughout their entire business.  

Today, Justin joins the podcast to share how he finds the human factor underneath brands, why you can’t automate connection, and how his two-tier membership system uniquely serves both him and his audience.

Key Takeaways

  • How a negative critique of Justin’s art led to the “aha” moment that changed his life and career forever.
  • Why people need stories to make authentic connections.
  • The difference between what you say and what you communicate – and how effective video uses this to move viewers.
  • Why Justin created two different membership businesses to best serve his audience.
  • How Justin optimizes his memberships for results and nothing else.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

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Memorable Quote

I’m not in this to make more money, I’m in this to help and serve.” – Justin DeMers

Episode Resources


Read The Transcript  

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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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