At the age of 60, Joann Filomena’s husband died suddenly and unexpectedly, and she was laid off from a job she loved. As she grieved, she took a new job, but found herself unhappy. She soon realized that she wanted to leverage her own life experiences to coach other widows through the trauma and pain of profound loss.

Now, at Widow Coaching Center, Joann helps widows cope with their own grief. She empowers them to become widow coaches themselves, providing the resources they need to build and grow businesses doing unique, powerful work that traditional therapists and grief counselors don’t fully understand.

Today, Joann joins the podcast to share the story of how she built a new life and career after her tragic loss, how she quickly mastered social media and online business, and how the membership model has allowed her to do work she loves for the rest of her life.

Key Takeaways

  • Why Joann’s new job after the loss of her husband wasn’t a good fit for her – and how she gracefully left the corporate world to build her online coaching business.
  • How Joann learned about social media, online businesses, and sales funnels – things she used to know nothing about.
  • Why Joann retooled her business model to train widow coaches, rather than to simply offer grief coaching for new widows.
  • What Joann did when she couldn’t find the exact podcast she wanted to hear – and how creating Widow Cast naturally led to major opportunities for her business.
  • How even a small number of subscribing members early on gives you a focus group to work with as you build and refine your online platform and the services you offer.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” – Henry David Thoreau

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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