Jerry Potter and his wife were radio presenters, personalities, and programmers who hosted a show together for 15 years. But shortly before his 40th birthday, they were both laid off, losing their salary and benefits while needing to provide for two young children. A friend told him about the world of social media consulting and he soon fell in love with the industry.

Now, at Five Minute Social Academy, Jerry helps businesses create profitable social media strategies without big teams, big budgets, or feeling the need to post every day. 

Today, Jerry joins the podcast to share the story of how he rebounded after suddenly losing his career, used his existing skills to become a new kind of content creator, and how social media has changed the landscape for consumers and marketers alike.

Key Takeaways

  • How Jerry built a following of 10,000 subscribers on YouTube within a year – and the question that helped him turn the work he was doing for free into a business. 
  • Why the membership model allows Jerry to get his creative juices flowing without dealing with the corporate politics of his previous career.
  • The unbelievable benefits of operating virtual business.
  • Why social media provides a once-in-a-lifetime platform and opportunity.

Free Give

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Memorable Quote

  • “There are hard moments about it, obviously with any job, you’re working for somebody or you’re working for yourself, but when you’re doing what you love, those hard moments are easy within the heart.” – Jerry Potter
  • “Social media really is in some ways your opportunity to scale humanity and that is where the connection is from.” – Shelli Varela

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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