Jamie Swanson had a seven-figure photography business, but the COVID-19 pandemic decimated it. She lost 85% of her income almost overnight, and struggled to find photography sessions in the months following the first lockdowns.

However, her membership business presented her with the opportunity to step up, inspire others, and become who she needed to be. She envisioned a new business model and a new way to work. Now, through her membership business and her podcast, Bright Entrepreneur, Jamie is helping other entrepreneurs build movements around their business the way she built one around her photography and bring real transformation for their clients.

Today, Jamie returns to the podcast to tell the story of this difficult pivot, saying goodbye to the fear in her head, and flying by the seat of her pants as she rethought and rebuilt her business.

Key Takeaways

  • How Jamie reacted to losing so much of her business to the COVID-19 pandemic. 
  • Why doing less can sometimes prove to be doing much, much more. 
  • Why the best way to figure things out is to simply start selling and talking to people


TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • Don’t go into it. Grow into it.” – Stu McLaren
  • If you are struggling with your messaging, start selling before you feel ready. It will make everything so much clearer, so much faster” – Jamie Swanson

Episode Resource


Read The Transcript

To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

Social media & sharing icons powered by UltimatelySocial