Gwynn Carla Jones ran several different businesses in her early twenties, but nothing quite felt right. She tried to create recurring revenue by launching a membership focused on DIY building projects, but she found herself overwhelmed and struggling after a messy launch.

In 2020, she closed that membership, and was working as a VA and delivering groceries to try to keep a roof over her head.  Now, at The Girl with a Glowforge SVG Club, she provides her audience with files to produce laser engravings. Her members can use these to produce banners, décor pieces, and much more in their own businesses, and have a community available to them to answer their toughest questions about what can be a niche hobby.

Today, Gwynn joins the podcast to share the story of how she built a truly unique audience, amassed several hundred satisfied subscribers within weeks, and the power of staying true to yourself, no matter what.

Key Takeaways

  • The major mistakes Gwynn made as she launched her first membership site.
  • Why Gwynn chose to build a membership around Glowforge printers – and how this bet paid off. 
  • How Gwynn launched her second membership site to extraordinary success.
  • Why building a massive, thriving community creates value far beyond the content you provide each month.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “Sometimes things are not going to work out. Learn what you can from that, and then use it to keep going.” – Gwynn Carla Jones

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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