Gabbi Lancaster spent most of her life working as an after-school art teacher for kids and adults, but always struggled to pay her bills. When COVID put an end to her side job as a house painter, she invited all of her contacts to a private Facebook group where she would provide art and creativity prompts, and suddenly had over 300 signups.

Now, at Art of Flow, she provides her members with fun and explorative art exercises designed to help them trust and connect with their innate talent. She nurtures and supports those with a yearning to be creative so their unique artistry unfolds and emerges naturally.

Today, Gabbi joins the podcast to tell the story of how she turned her private Facebook group into a thriving membership business, getting over her fears, and the therapeutic power of art to change lives.

Key Takeaways

  • How Gabbi pivoted during the COVID-19 pandemic to provide a unique offering to aspiring artists without a mailing list or any other tools.
  • What happened when Gabbi pulled the trigger and turned her Facebook group into a membership business – and why it was okay that her 300 signups turned into 40 paying, founding members. 
  • Why it’s okay to not have everything ready as you launch your first membership.
  • The beauty of jumping and knitting and your parachute in freefall.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “I didn’t go out, intending to attract people who needed emotional support, but a lot of people say it’s their art therapy. I’m not a trained therapist, but it’s been a therapy for me, as well.” – Gabbi Lancaster

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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