Melissa Pruitt spent years going to school to become a psychologist before discovering it wasn’t for her. Her husband Paul, built a multi-million dollar real estate business, then lost everything in 2008. While she was discovering that helping others in business and social media marketing utilized her education in a whole new way, Paul reinvented himself as a photographer.

Together, they created their membership site The Dream 100 – a private, personalized coaching and accountability mastermind. Using their unique experiences and qualifications building thriving companies, they help their members create sustainable, profitable businesses that serve their families and lives.

Today, Melissa and Paul join the podcast to share how their previous careers and projects led them to the membership model, how they run their business together, tips to embrace the mindset of success, and how not to be afraid to start over when things don’t go your way.

Key Takeaways

  • How Melissa uses her background in psychology to help her clients create meaningful relationships with their customers.
  • How Paul leveraged his previous experiences to become an extremely effective business coach.
  • Why worst-case scenarios are rarely the end of the world – and how Paul shifted his mindset to get out of his comfort zone, take a leap, and lean into what he loved after amassing over $3 million in debt.
  • The reason why Melissa and Paul capped their membership site at 100 people.

Free Give

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Memorable Quote

  • “People want to do business with people that they like, know, and trust.” – Melissa Pruitt
  • “Success leaves clues and patterns of repetitive habits that either slowly put you on track or slowly sabotage you on a daily basis.” – Paul Pruitt

Episode Resources


Read The Transcript


To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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