At the age of 40, Caroline Bjorkquist decided she was going to run a marathon. She dove deep into the world of running, and realized she wanted to create a course for runners and leave her corporate job. When she suffered a muscle tear, she met Coach Valerie, and they worked together to build their membership and help others do what they love.

Now, at RunRX, the duo is helping their fellow runners run pain-free at any speed or distance using skill, strength, and self-care.

Today, Caroline joins the podcast to share the story of how she left the corporate world, transformed her coach’s business (while becoming a coach herself), and how to authentically be an integrator in a world of innovators.

Key Takeaways

  • The moment Caroline realized she needed to create a membership site about running.
  • How Caroline retooled her running coach’s online presence and core messaging to grow, convert, and scale her audience.
  • Why innovators need integrators to help them achieve their goals – and how to find a great integrator when you need one.
  • Why Caroline ultimately decided to keep her full-time job.

Free Give

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Memorable Quote

  • “If you know something that somebody else doesn’t, and you get up in the morning and you want to help them, just get out there and you will be fine. It will work out in the end. I do believe you kind of fake it until you make it.” – Caroline Bjorkquist

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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