When Karen Cinnamon got engaged, she found herself unable to find anything that spoke to her when it came to planning a modern Jewish wedding. When she couldn’t find anyone providing the inspiration, advice, or guidance she was looking for, she realized that there was a hole in the market and a massive opportunity. She started a blog to showcase innovative Jewish weddings, and it became her full-time job within a year. Now, at Brides Club, she provides Jewish brides with a community that minimizes stress and overwhelm with positive support and guidance. Today, Karen joins the podcast to share the story of how she moved from the blog and advertiser model to a membership business, how she recovered from a launch that she says “did everything wrong,” and what she’s doing to support her members in uncertain times.

Key Takeaways

  • How Karen identified her niche and grew a blog into a full-time business.
  • Why Karen wanted to move to a community-based, membership model.
  • Why only 30 people signed up to her first membership, even though she had an audience of 60,000 people, and the benefits of starting with a small audience.
  • How she overcame the biggest challenge and retooled her business to achieve success.
  • What Karen is doing for her members during the COVID-19 crisis.

Free Give

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Memorable Quote

  • I’d say the research was the thing that made the big difference. It’s getting to know your audience’s problems in such a way that you can then solve them and then your membership becomes irresistible to people.” – Karen Cinnamon

Episode Resources


Read The Transcript   To learn more and get access to all episodes, visit our podcast page!
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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