Brenda Ster spent the first 20 years of her working career in training and financial technology, and climbed the corporate ladder. But by her forties, she was stressed out, burned out, overworked, travelled too much, and barely made time for her family. 

That all changed when she joined a direct marketing company that sold jewelry. She threw out the direct sales playbook, built a team of 1,000, and generated upwards of $1 million per year in volume. She did this all online – with no home parties, no vendor events, and no spam – and the company took notice. However, when they couldn’t come to a financial agreement, she set out on her own. 

Now, at Social Boss Collective, Brenda shows people how to launch, grow, and scale their online business. Through doing what she loves, she enjoys a work-life balance she never could have envisioned in her previous career, and makes the most of her truly unique skill set. 

Today, Brenda joins the podcast to share the story of her journey into accidental entrepreneurship, the big wins and major mistakes she made along the way, and why the membership model works so well for coaches and teachers in virtually any industry.  

Key Takeaways

  • Why Brenda walked away from her careers in training and financial technology after 20 years.
  • How Brenda’s experiences building her direct marketing business naturally led her to training and coaching others – and why she became an entrepreneur despite having never wanted to be one in the past. 
  • Why the majority of one-on-one coaching requests can be so effectively served by the membership model.
  • The major mistakes Brenda made as she built her online following and created her initial content – and why less is almost always more.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “It’s really a reflection of what people are asking you a lot about. What do you enjoy talking about? Because if you enjoy it, you’re going to enjoy doing it. You’re going to enjoy sharing value around that subject, and that’s where I think the greatest opportunity is to create that safety in your income level.”  – Brenda Ster

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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