Avital Schreiber is a mother of four who is obsessed with learning about fresh and alternative ways to raise children. With nothing promised, a husband in medical school, and no formal training, she launched The Parenting Junkie. As an extension of her site, she offers a membership club, Present Play, where she helps new moms and seasoned parents get the wisdom and inspiration they need to create childhood experiences that are full of joy. With  no Ph.D, she is an authentic, valuable resource to other parents all over the world.  Today, Avital joins the podcast to share the story of how she turned her own experiences as a student into a valuable membership site, the freedom her business gives her to be a better parent, and the power of being even just one step ahead of the people you serve.

Key Takeaways

  • Why Avital stayed at her job until she landed her first significant recurring sales. 
  • How YouTube comments gave Avital social proof that her work was worthwhile – and the value of  feedback.
  • How to teach from the standpoint of a student – and how Avital’s challenges make her more authentic to her members.
  • What running a membership site allows Avital to do as a mom – and the profound ripple effect her work has on other mothers. 
  • Why you must focus relentlessly on your vision – and why looking at your doubts will never help you achieve your goals.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “There’s a place for academics, designers, coaches, mentors, and all the different types of teachers. The people you need to help are those who are one step behind you.” – Avital Schreiber

Episode Resources


Read The Transcript
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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