Ashley Ebert went to school with a plan to become a marriage and family therapist, but quickly discovered that being an employee in someone else’s small business wasn’t for her. When her grandmother had a stroke, Ashley took her home and stepped up to become her caregiver, and soon after launched and scaled a wedding planning company.

Now, at The Abundance Group, Ashley helps wedding professionals build thriving businesses of their own. She provides personalized coaching, weekly teachings, and access to a wide variety of resources to help her members solve problems and get answers to the biggest challenges they face in life and business.

Today, Ashley joins the podcast to share the story of her incredible pivot, building a business with her father, and what it means to empower and transform her industry for the better.

Key Takeaways

  • How being part of someone else’s small business helped Ashley see what she wanted from life and a business of her own.
  • What Ashley did wrong as she built her membership – and how they solved these problems as the membership grew.
  • How Ashley has been able to help her members in a year full of postponements, delays, and cancellations..

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Memorable Quote

  • “We need to pause for a second and realize, we have an opportunity right now. I know it doesn’t feel like it but we have an opportunity.”– Ashley Ebert

Episode Resources


Read The Transcript

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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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