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Shelli Varela

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 After Lindsay Mustain’s father was laid off from his job after 25 years, his family lost everything. His suffering and his experiences being told time and time again that he was overqualified led Lindsay to a career in recruiting to help people. Her gift for connection, finding talent, and highlighting it led her to work for 25 Fortune 100 companies and ultimately to becoming Amazon’s most visible employee on LinkedIn. When her time at Amazon…

Beeta Hashempour was on track to study law, but a trip to France to visit a friend changed her life. As her French food blog grew, she discovered Francophiles all over the world who read her writing, loved her photography, and wanted a deeper connection with the French lifestyle. Now, at Everyday France, she provides her members with recipes, ideas, and a sense of community. They embrace their love of France and French living through…

Zayna Rose studied neuropsychology, but decided not to become a therapist. Instead, she built her career helping people with self-presentation. She empowers her clients to build businesses connected to their personalities, improve their interpersonal communication, and find their charm. Now, at Profit In Style, Zayna provides members with accelerated personal branding, public image development, and styling. She helps people attract ideal clients, find collaborators, and create opportunities so that they can be perceived as leading,…

At 19, J. Nichole Smith adopted a Great Dane and soon found herself knee deep in the world of pet photography. After a trademark licensing agreement left her with over $50,000 in debt and the brand she partnered with never delivered, she moved into the world of retail. She opened physical brands in Los Angeles and London, but soon discovered that her dream businesses didn’t make her happy. Now, at Working with Dog, she helps…

In college, artist Justin DeMers had an “aha” moment that unlocked his creativity. That breakthrough allowed him to help large networks, companies, and brands find the extraordinary in the ordinary and produce powerful human interest videos.   Now, at Live Lab, Justin helps entrepreneurs cut through the noise, eliminate distractions, and create powerful live videos to empower their brands and forge meaningful connections. Within that membership is a smaller membership, called Seen and Heard, where…

Sharon Gaskin’s first job was in human resources. When she got asked by a coworker to help run a training course, she discovered that she really loved it, and it changed the course of her life. Soon, other trainers wanted help, and she started running events where trainers could come together, talk, and share the issues and challenges they face in life and business. Now, at Trainer Talk, Sharon provides freelance trainers with resources to…

Blogger Gwen Lane studied business and got a job in entertainment, but discovered that she wasn’t serving people in the way she wanted or making the most of her gifts. As she built her own blog and cultivated a dedicated following, she realized she was answering the same questions from other aspiring influencers and entrepreneurs over and over again – and that she had something powerful to share with the world.    Now, at The Spark School…

Jackie Grundberg worked all over the world as a wildlife biologist before settling down and becoming a biology teacher. When she needed to work in a Montessori grade school to practice the style of teaching she loved, she made a breakthrough discovery: she could effectively teach high school-level science to 4th-6th graders by incorporating experiential learning. Now, at Backpack Sciences, Jackie helps educators earning their Montessori credentials overcome the overwhelm of teaching science. However, with…

Angel Santos landed what she thought was her dream job working in television. However, she soon discovered that her true love was stories, not news, and she felt like her creative side was dying. She started a nonprofit to produce Christan films and introduce kids to media production, but earned only $535 in three years. She took a day job as a marketer and began learning about business, and soon had a revelatory experience at…

For 11 years, Cody Burch was the engineer in the back of the room, handling every aspect of his company’s digital marketing efforts. When he started to work for a number of coaching clients he really admired, he got inspired and started his own agency. However, after an infamous Facebook outage left him running ad campaigns all day on Thanksgiving, he decided that his successful business needed to change. Now, at One Hour Funnel, Cody…

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