Sarah Williams


Sarah Williams serves people who love monogrammed and personalized items. As she got to know her customers and what they like, she turned her monogramming business into a one-stop gift shop. Over time, she realized that she could be providing monogrammed gifts through a subscription box service, built a site and a team, and launched Framed by Sarah. She experienced organic growth for nine straight months, then suddenly found herself with a decline in subscriptions…

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