Tanel Jäppinen had been working in sales since he was 20 years old. However, when he became a father, he walked away from his career to start blogging about parenthood and fatherhood, struggling to launch a podcast along the way. After a lack of initial success, he returned to work. Over the next year, Tanel found a new niche to help address the challenges and struggles he faced as a parent. Now, he helps other parents form genuine, authentic relationships with their kids through his 12-month peaceful parenting membership. Unlike his previous projects, he was able to quickly build a Facebook following, a large mailing list, and a significant subscriber base — even making use of his previous sales skills along the way to build momentum. Tanel joins the podcast to talk about how his initial struggles helped him to find his true audience, getting over imposter syndrome, and using the tools that you already have in your toolkit to find success in new ways.

Key Takeaways

  • Why Tanel struggled to succeed with his initial online business, as well as his first membership site — and what he learned from these challenges.
  • The moment Tanel realized he didn’t need to be everything to everybody, but could provide a hugely valuable service to people facing the same challenges he faced as a parent.
  • How Tanel finally launched to an excited audience and the strategy he employed from his sales career to build momentum and get his message out.
  • What Tanel is doing to break generations-long patterns of parenting to create better relationships.

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Memorable Quote

If you’re confident that you can provide value, then you will find success eventually.” – Tanel Jappinen

Episode Resources

Tanel Jappinen Website


Read The Transcript
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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