Sasha Sousa always loved theater, but became a secretary and got a job in internal audits to pay her bills. When she learned about becoming a bridal consultant, she launched an event planning business and soon discovered her knack for speaking. 

Now, at Consultancy for Creatives, she guides creative event professionals that are struggling to level up their creative business. She helps them get visibility, build confidence, increase sales, and expand their reach in ways they never thought possible.

Today, Sasha joins the podcast to share the story of how she found her voice, built two thriving businesses that inspire and feed off of each other, and why offering less can sometimes be giving so much more.

Key Takeaways

  • How event planning and public speaking helped Sasha find her stage.
  • Why entrepreneurs who don’t follow their gut are missing out on opportunities.
  • Why the membership model was such a good fit for Sasha and her clients.
  • The power of slowing down – and why it’s so easy to accidentally overwhelm your clients when you think you’re providing value.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “Your initial speaking engagement doesn’t have to be 3000 people. You just have to find your audience.” – Sasha Souza
  • “When you are good at something, you don’t even know what you know until you start being asked about it.” – Sasha Souza

Episode Resources


Read The Transcript


To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

Social media & sharing icons powered by UltimatelySocial