Matt Tommey has been an artist for his entire life. After several years in the ministry and a career in marketing that was cut short by the Great Recession of 2008, Matt had a dream in which he raised a generation of artists. He acted on it by writing his first book, Unlocking the Heart of the Artist. Soon, he was on the road all the time doing events, and he worried that he had become a creative who never had any time to create.

Now, at Matt Tommey Mentoring, he helps his fellow Christians make art, thrive in a positive community, and achieve success. His tools and strategies apply to people working in any creative expression and have had a powerful ripple effect.

Today, Matt joins the podcast to share the story of how his initial dream, which didn’t quite make sense to his fraternity brothers back in college, led him to publish six books, create a successful e-course, host a podcast with over 10,000 weekly listeners, and lead several conferences for Christian artists a year – all on his terms.

Key Takeaways

  • How Matt’s passion for art led to his next career move after losing his biggest marketing clients during the Great Recession.
  • Why a busy schedule of traveling and speaking didn’t serve Matt – and how he adapted to the membership model to create sustainable income.
  • How Matt’s teachings apply to any form of creative expression.
  • The powerful reciprocal relationship between Matt and his clients – and how he wins not by selling what he has, but delivering what his members need.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • A huge part of having membership is learning not to sell people what I have, but rather to listen to what my members need, and serve them by providing those resources.” – Matt Tommey

Episode Resources


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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