Strengths coach Lindell Pereira started her own consultancy but found that she had created a job more than she had achieved freedom. She wanted to create a membership to scale her reach and serve people at a greater level. Meanwhile, she grew a dedicated following on an Instagram account she created to keep herself accountable as she worked to lose weight.

Now, at Fast Mama, Lindell helps women between the ages of 35 and 55 escape the weight loss yo-yo wheel and ensure they’ll never need another diet or weight loss program ever again.

Today, Lindell joins the podcast to tell the story of how she went from struggling business owner to thriving entrepreneur, how she accidentally discovered the seeds of her membership site, and how to turn what makes you uniquely yourself into a scalable membership of your own.

Key Takeaways

  • Why owning a business that isn’t scalable can feel just like working for someone else.
  • How documenting her own weight loss journey on Instagram helped Lindell discover the need for her membership.
  • Why Lindell absolutely crushed her launch despite making a handful of major mistakes.
  • Why Lindell’s membership is a perfect marriage of interest, passion, and strength suited to her unique strengths.
  • Why it’s so important to keep your content in bite-sized, approachable chunks.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “We don’t always have to recreate the wheel. We just have to put our own personal spin on it.” – Shelli Varela

  • “There can be other opportunities. You may miss them, though, if you’re so focused within your own area of expertise.” – Lindell Pereira

Episode Resources


Read The Transcript

To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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