Kate Olson started training dogs in the 8th grade. By high school, she was teaching others how to train agility dogs in competition, and became a certified dog trainer by the time she finished college. Soon after, she decided to focus her work on teaching owners how to train their service dogs.

Through her membership business, My Service Dog and Me, not only can Kate reach more people than ever, but she’s also been able to show up for her family when they needed her most.

Today, Kate joins the podcast to share the story of her career, why saying things in your exact voice is so valuable (no matter how crowded you may think your niche or field is), and why the hard limits and rules you may have heard about entrepreneurship simply aren’t true.

Key Takeaways

  • Why the service dog training industry is full of scammers and major ethical issues – and how Kate uniquely serves people who could otherwise be taken advantage of.
  • What Kate did to cut through the noise and provide simple, actionable answers to questions that often get dozens of conflicting responses.
  • How Kate’s membership business allowed her to show up for her family when they needed her most – and why this could never have happened if she was still focused on 1-on-1 instruction.
  • How to stop thinking about marketing in terms of sales and embrace the psychology behind offering something truly valuable.
  • How getting to know her audience in advance helped Kate build her course around her students’ unique needs and keeps her retention rate high.
  • Why Kate insists on doing live video with her audience whenever possible.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “You have to connect with your audience in the way that works for you.” – Kate Olson

Episode Resources


Read The Transcript


To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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