Kasey Hope is the owner of P’zazz Art Studio in Prattville, Alabama. After almost 12 years of teaching, her classes were maxed out beyond capacity. Furthermore, because her studio is located near a military base, many of her students were often moving away. To reach a wider audience and keep in touch with families as they left, Kasey created Whatever Letter — a membership course that teaches hand lettering, fosters deep relationships, and builds community outside of her studio. Today, Kasey joins the podcast to talk about the early versions of her membership site and what held her back, how TRIBE helped her to better serve her students, and how she uses Whatever Letter to collaborate, give to charity, and connect with people like never before.

Key Takeaways

  • Why the membership site model is a natural, organic extension of Kasey’s art studio that helps her serve her students.
  • What Kasey did to turn extra income from her membership site into charitable giving.
  • How Kasey narrowed down the focus of her membership site — and why all she had to do to find her niche was listen.
  • The specific steps Kasey took from TRIBE to launch Whatever Letter, the unique situation she found herself in as her membership site launched, and the unforgettable moment that happened along the way.
  • How Whatever Letter ties into many other aspects of Kasey’s life, visions, and goals.

Free Give

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Memorable Quote

Not everybody is going to love you, but you’re not looking for everybody. You’re looking for the people who do love you. So, just show up, be yourself, and be real.” – Kasey Hope

Episode Resources


Read The Transcript
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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