Kari Schell was an accountant  who loved to quilt. When she retired, she decided to see if she could do something meaningful with her quilting business. At On Point Quilter, she helps other quilters unleash the power of the Electric Quilt software. She provides 10-minute video lessons and written instructions to make using Electric Quilt a joyful experience. She didn’t discover this winning formula overnight. At first, she focused on a number of different niches, but a campaign that led to more sign-ups and testimonials than any other in her history showed her exactly how to best serve her audience. Today, Kari joins the podcast to talk about how she turned her passion into a means to  authentically serve thousands of people, the importance of keeping it simple, and what you can do to replicate her success with your own membership site.

Key Takeaways

  • How Kari stumbled upon a highly specific niche that resonated very significantly for a powerful audience, then used this information to create her business.
  • How a campaign led to Kari’s ‘aha’ moment, a massive increase in sign-ups, and showed her exactly how to best serve her audience.
  • Why Kari learns by experimentation – and how small, bite-sized pieces allow viewers to take immediate action and quickly make progress..
  • The reason Kari lets former subscribers keep access to her materials, even if they leave her membership site.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

Don’t be afraid to experiment and to learn who your customer is and where you can add a unique value to them.” – Kari Schell “Everything I do, I like to go back and say, ‘What could I have done differently? How can I make it better for my customer, and for me as well?’” – Kari Schell

Episode Resources

On Point Quilter Electric Quilt


Read The Transcript
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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