Julie Dueck wasn’t happy with any of the quilting shops in her area, so she started her own. But after she was diagnosed with an autoimmune disease that required major surgery, she struggled to pay the bills and had to close shop.

Now, at Quilt For Joy, Julie serves quilters who have lost their passion and want to get back into it. She connects a like-minded community of quilters and gives them permission to create what they love – not just what gets the most likes on Instagram.

Today, Julie joins the podcast to talk about how her life’s journey made her uniquely qualified to build her membership site, how her new business model allows her to focus on her health and her family, and the power of taking the first step.

Key Takeaways

  • How Julie’s background in information technology equipped her with the tools she used to launch her online business.
  • Why her membership site has helped to boost her confidence, conquer her introversion, and become more outgoing.
  • How membership sites like Julie’s provide a sense of connection to people with niche interests all over the world.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “If you just get started, if you just start in motion, you’ll stay in motion and you’ll surprise yourself with what you can do and what you have inside of you.” – Julie Dueck

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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