Cynthia Maugard grew up loving horses, but was always told not to turn her passion for animals into her life’s work.

After graduating with a masters in Business & Logistics, she decided to travel the world, working many horse-related jobs along the way. Her experience eventually led to meeting her husband Pierre — a horse trainer and teacher who was trying to build his business, but struggled to do it alone. Before long, Cynthia and Pierre teamed up to build the business together.

Skeptical that horse training could be taught online, she soon realized after launching to 400 new members that anything was possible.

Today, Cynthia shares how she turned her unique combination of skills and passions into a thriving business — and how the predictable income of a membership gives her the freedom to show up fully in business and life!

Key Takeaways

  • Why Cynthia struggled with the idea of turning her passion for horses into a business — and how she and her husband decided to team up together.
  • The reason the first version of their website failed to generate sustainable, predictable income — and how moving to the membership model solved this problem.
  • Why you can learn anything if you put your heart into it.
  • Cynthia’s one piece of advice for someone thinking about launching a membership business.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quotes

  • If you have one thing, one tiny little thing to offer people to help them, do it. There’s always going to be at least one person that needs your help– Cynthia Maugard
  • The more people we could reach, the more people we could help– Cynthia Maugard

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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