Blogger Gwen Lane studied business and got a job in entertainment, but discovered that she wasn’t serving people in the way she wanted or making the most of her gifts. As she built her own blog and cultivated a dedicated following, she realized she was answering the same questions from other aspiring influencers and entrepreneurs over and over again – and that she had something powerful to share with the world.   

Now, at The Spark School for Influencers, Gwen teaches influencers and entrepreneurs how to build an online presence, grow an engaged following, and monetize. She shows them how to work with brands like Disney, Google, Nike, Facebook, Nordstrom, and Target, and cultivate authentic relationships with real people. 

Today, Gwen joins the podcast to talk about how her side hustle as a blogger led her into the world of influencer coaching, the power of unraveling limiting beliefs, and why your personal brand is about more than just how many emails you’ve captured or followers you have.   

Key Takeaways

  • Why Gwen sees “influencer” as another word for a leader or an authority and not just YouTube or TikTok personalities.  
  • The difference between a corporate and a personal brand. 
  • Why Gwen believes her teachings are best communicated through a membership and not a single course. 
  • The reasons brands want to work with people with smaller followings. 
  • How influencers and entrepreneurs can forge authentic connections in ever-crowded landscapes.  

Free Give

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Memorable Quote

  • A lot of brands want to work with people with small audiences because usually those are the most engaged.– Gwen Lane

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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