Danielle Binns’ first child was born extremely underweight and quickly became a picky eater as she got older. Because she rarely touched her food at the dinner table, Danielle went back to school to understand why. She created what she now calls her Picky Eating Protocol, and after having major success with her daughter, other parents wanted to know how she did it.

Now, at Danielle Binns Nutrition, she helps families thrive through holistic health solutions, evidence-based feeding strategies, and mommy sanity support. She provides simple nutrition and mealtime solutions for picky eaters, giving parents more time to take care of themselves and their loved ones.

Today, you’ll learn how Danielle left the corporate world and turned one of the greatest challenges she’s ever faced into a thriving membership business. You’ll discover how she organically grew her blog into a powerful community, stopped dreading Mondays, and gave parents the power to quit worrying about what their kids eat.

Key Takeaways

  • How Danielle’s lifelong interest in health, fitness and nutrition naturally led her away from the corporate world and into blogging and teaching.
  • How Danielle created a business out of her passion – and why the membership model works better for her than one-on-one client work and courses.
  • What Danielle did to test drive the concept of her membership – and how her community proved that it would be viable.
  • The best feedback Danielle ever received from a student.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “If you don’t know what your passion is, instead, just follow what you’re curious about.” – Elizabeth Gilbert
  • “People come for the content, but they stay for the community.”  – Stu McLaren

Episode Resources


Read The Transcript


To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

Social media & sharing icons powered by UltimatelySocial