Dan Netting knew from an early age that he didn’t want a boss. After trying and failing to make it as an affiliate marketer, he eventually decided to launch a new online business that provided real value and made the most of his passion: motorcycles. In the year that followed, he created his first eBooks and courses, and began growing his audience online. Now, at Life At Lean, he helps fellow riders learn fundamental skills that they can put into action – offering full support along the way. Today, Dan joins the podcast to talk about why he didn’t believe he could turn his true passion into a decent business (and how he proved himself wrong), the framework that gave him the power to scale his business, and how the membership model has changed his life.

Key Takeaways

  • What Dan learned from his failed attempts at affiliate marketing – and what stopped him from launching a business around his passion for motorcycles sooner.
  • Why the world of motorcycle instruction was ripe for disruption.
  • How Dan uniquely added value to this community as he began publishing content.
  • How Dan grew his business from 45 subscribers to over 200 in just one year.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • For years, there was this deep-seated thing that this can’t be the business I wanted to be, and that’s the place I was always operating from. That in itself was a big hold back because maybe I wasn’t going all in with it at that time.” – Dan Netting

Episode Resources


Read The Transcript   To learn more and get access to all episodes, visit our podcast page!
Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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