For 11 years, Cody Burch was the engineer in the back of the room, handling every aspect of his company’s digital marketing efforts. When he started to work for a number of coaching clients he really admired, he got inspired and started his own agency. However, after an infamous Facebook outage left him running ad campaigns all day on Thanksgiving, he decided that his successful business needed to change.

Now, at One Hour Funnel, Cody offers a coaching business and a membership, empowering entrepreneurs to take back control of their marketing. He helps them leverage Facebook ad spend correctly, provide real service to their customers, and build high-converting funnels in record time.

Today, Cody joins the podcast to share his journey from engineer to founder, why the membership model suits his life better than one-on-one client campaigns ever did, and why you have to stop living small to make great things happen.

Key Takeaways

  • Why Cody spent over 11 years as the integrator behind the scenes for successful digital marketing campaigns – and what finally led him to strike out on his own.
  • The crucial mistake Cody’s former employer made when it came to nurturing client relationships.
  • How Cody responded to people who questioned him and his new business model.
  • Why Cody struggled to put together his first offer – and how living small did more harm than good.
  • How Cody’s new business provides tangible value to business owners – and how a free course he launched months ago and hasn’t touched since continues to benefit his business.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • That’s the power of having a great funnel with the right ad strategy. It feels like an investment and you’re growing your business. You’re not wasting money each month. That’s the difference.” – Cody Burch

Episode Resources


Read The Transcript


To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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