Teaching classes for a paper crafting company that constantly pushed her to take her business to the next level gave Christie Daugherty more anxiety, pressure, and stress than she ever wanted in her life. She started giving online sewing lessons, but soon discovered a surprisingly underserved niche that made even better use of one of her greatest talents.

Now, at Be The Light Lettering Tribe, Christie teaches women hand lettering techniques. She helps her audience lift others up and has created a powerful, inclusive community built on deep relationships and empowering, transformative work on her terms.

Today, Christie joins the podcast to share the story of how she discovered her most valuable skills, why her membership site is a job second and a community first, and how to avoid overwhelm for both your students and yourself as you create and run a membership business.

Key Takeaways

  • How local demand for lettering classes – something Christie never before had thought to teach – led to creating her membership.
  • Christie’s biggest doubt when it came to the membership model – and why it proved to be completely untrue.
  • How to take action when you feel paralyzed by fear.
  • The most surprising feedback Christie ever received – and what makes online businesses so uniquely inclusive.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • Lettering is very therapeutic.” – Christie Daugherty

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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