Cheryl Engelhardt made a career for herself scoring documentaries, writing jingles, and working with social justice choirs. Eventually, she found herself being asked to speak to others about what it meant to have a successful career as an independent musician, and needed to learn how to answer her fellow musicians’ tough questions about life and business. 

Now, at Amplify, she provides a monthly membership and environment designed for optimal on-going success. She provides coaching, content, cross-promotion, community, and a structure so that musicians can create a plan for a long-term successful and fulfilling music career, celebrating every step of the way.

Today, Cheryl joins the podcast to talk about why she chose the membership model instead of conventional coaching, the fatal mistakes that people make when it comes to defining what they want, and how not to lose hope even as your goals shift over time.

Key Takeaways

  • How Cheryl built a membership site that thrived as her audience found its revenue decimated by the COVID-19 pandemic. 
  • Why failing to define what success is holds so many people back – and why it’s so important to be able to articulate your pitch and know what you want, no matter what field you’re in. 
  • How to create a thriving business out of something that others might see as a hobby. 

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • “I think the biggest stumbling block that I see in people is that they are seeing other musicians who are ‘successful’ but they’re not actually defining what they want. So, that lack of clarity shows up in how they communicate with their fans on their email list.” – Cheryl Engelhardt

Episode Resources


Read The Transcript

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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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