Beeta Hashempour was on track to study law, but a trip to France to visit a friend changed her life. As her French food blog grew, she discovered Francophiles all over the world who read her writing, loved her photography, and wanted a deeper connection with the French lifestyle.

Now, at Everyday France, she provides her members with recipes, ideas, and a sense of community. They embrace their love of France and French living through on-demand content, recipes, fun challenges, and conversations.

Today, Beeta joins the podcast to talk about the trip that revealed her life’s calling, turning her true love into a viable business, and why even the most obscure niche can serve as the fuel for a powerful membership site.

Key Takeaways

  • How Beeta turned her food blog into a membership site to empower and forge deeper connections with her most supportive readers.
  • The misconceptions and apprehensions that Beeta worried about as she created her membership – and why they proved not to be true.
  • How Beeta turned her passion into a thriving business – and what kept her motivated along the way, even as she pursued a seemingly unconventional career path.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • I would say just start telling yourself the new story of what is possible and what can be. Stop replaying the past. Don’t even look at where you’re at today.” – Beeta Hashempour
  • You can have all the tools, you can have the path, the layout, everything for your business, but if you don’t have the right mindset behind it, you’re not going to succeed.” – Beeta Hashempour

Episode Resources


Read The Transcript


To learn more and get access to all episodes, visit our podcast page!

Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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