Angel Santos landed what she thought was her dream job working in television. However, she soon discovered that her true love was stories, not news, and she felt like her creative side was dying. She started a nonprofit to produce Christan films and introduce kids to media production, but earned only $535 in three years.

She took a day job as a marketer and began learning about business, and soon had a revelatory experience at a conference. She was told she had an “expensive hobby” – not a business – and set out to make big changes.

Now, at Course Creation Academy, Angel combines her unique combination of interests into a membership that helps others build their dream business. She empowers people to structure their unique expertise and experience into online courses or programs, live with purpose, and achieve success with less hustle and more peace.

Today, Angel joins the podcast to share the hard lessons she learned from three years of struggle, how she turned something supposedly impractical into a thriving business, and how others can use their own skills to do the same.

Key Takeaways

  • Why Angel’s side business struggled – and how she learned that her business was broken.
  • The difference between a business and an “expensive hobby” – and the key components of any successful business that many companies simply don’t have.
  • How Angel turned her talents into a membership and revamped her offerings to help others succeed.
  • The most valuable feedback Angel received from any of her members.

Free Give

TRIBE membership guide

FREE Guide – Launch & Grow a Profitable Membership Site

Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Click here to download!

Memorable Quote

  • In 2020, and in even beyond, it is 100% possible to monetize through a business or a membership any passion or idea you have. And it’s so wonderful because it’s so much easier and affordable to do it with all of the technology and resources that we have today.” – Angel Santos

Episode Resources


Read The Transcript


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Shelli Varela

When you reframe your inner story, you reframe what’s possible. This is the mantra of our host, Shelli Varela who achieved incredible success, blazing a trail to become a fire captain, author, TED speaker, and host of The Yes Effect on Entrepreneur's list of 48 Best Podcasts for Entrepreneurs. Today, she uses the same approach to show people how to magnetize their message to achieve their dreams, and discover how they can make a BIGGER impact.

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