See how Alissa overcame her fear of failure by nurturing a close-knit membershipAlissa Daire Nelson wanted to shift from a one-on-one coaching model to a one-to-many membership model for one simple reason: to help more people. But she was afraid her first launch might not achieve the numbers she had hoped for. It wasn’t until she made a crucial mindset switch that she faced her fears and successfully launched her membership community. Rather than chasing numbers, she shifted her focus to serving an intimate community with her first launch—and it paid off in a big way, generating a deeper connection with her members which positioned her for significant growth. We hear from people all the time who are thinking about making the membership leap, asking for advice on how to overcome the fear of failure—what if they launch and no one joins?
What If No One Comes to My Membership Party?Alissa’s goal was to grow a massive membership site to support her family and to spread positive empowerment as far as possible. Like many new entrepreneurs, Alissa’s hope was that her work would quickly capture attention and instantly create a profitable site, one with hundreds and thousands of new members.
“You can be an inspiration even in the midst of your mess simply by being courageous enough to be in the mess.”Her hope also brought fear. Hesitation. Even anxiety. What would she do if only three people joined her community? Did that mean she had failed? Would that mean her idea was a bad one? Would she have to return to her nursing job? Alissa’s fear is a common one that everyone faces at one time or another. What if no one else has the same passion? What if she throws the party and no one comes? But she kept moving forward, knowing that no one could follow her until she started walking. So she kept taking the next step. Alissa persevered through all the doubts and kept pushing forward. Her first launch resulted in 16 founding members.
The Mindset Shift SolutionAt first, Alissa battled with resurgent fears. She hadn’t achieved the overwhelming numbers she had hoped for, but she had engaged with new members who loved what she delivered. Plus, she now had a stream of additional monthly income that she didn’t have before and the confidence of knowing people were willing to pay for what she was offering. She remembered something TRIBE founder Stu McLaren said when she first connected with TRIBE: “You need to know your people. You need to love your people. You need to celebrate your people.” That’s when it clicked in Alissa’s head, her ‘ah-ha’ moment that changed everything. She realized she had to get out of marketing mode and into service mode. Her first launch had attracted 16 excited, curious, and committed members—and she seized the opportunity with gusto!
“I knew I could get to know my people, I could love my people, and I could celebrate them.”Her coaching passion kicked into full gear. A membership of this size meant that she could devote time and energy into investing in every single member. She shifted her focus to serving her community. Alissa’s deepest motivation all along had been to have a ripple effect of connection, helping people in her community to accomplish more. Now she leaned into this opportunity to provide an amazing and unique membership experience to all her members.
“They’re members, but they’re also human beings. What they get to accomplish in the world as a result of having your attention and your time is immeasurable.”Alissa sent every new member a handwritten “Welcome!” note and gave them all a personal phone call—some lasting an hour or more! Everyone was blown away by Alissa’s above-and-beyond service. If they were interested before, they were hooked now! Alissa discovered the secret recipe for getting a thriving membership site up and off the ground: putting people first. Making meaningful, human connections. And each lesson learned informed Alissa’s next launch.
The ResultsAlissa’s perseverance through her fears reaped incredible returns. Her mindset shift from quantity to quality produced:
- A fully-engaged, intimate community
- Breakthrough marketing revelations
- A deeper understanding of her membership audience
- Greater confidence in her next launch effort